LaWenda / Client project / Under review
Lavender arc
Three lavender spikes, an open arc and serif lettering with distinctive swashes.
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Primary layout
Name, symbol and descriptor in the LaWenda palette.
01 / LaWenda
Layouts
The symbol, lettering and standalone mark.
Vertical layout
The symbol above the name and descriptor.
Standalone symbol
The mark on its own, without lettering.
LaWenda / 64 · 32 · 240 px
At a smaller scale
Actual screen sizes. Inspect the fine lines and lettering.
02 / LaWenda
Colour variations
Light, dark and single-ink versions.
White on lavender
A light single-ink version.
White on black
A contrasting version for dark surfaces.
Black on white
One ink on a clean white background.
03 / LaWenda
In context
Application concepts for this direction.
In a lavender field
The white logo over a photograph.
Lavender within the form
A photograph within the mark and letters; the descriptor stays solid.
Circular mark
The symbol for an avatar or small label.
Business card
An application concept on a light card.
Source artwork
The artwork on which this direction is based.
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